For sponsors & brands
Tie your brand to the moments that matter.
Excitement attribution links your placements to the highest-intensity moments of the race. Server-side decisioning, sponsor portal, cross-event reporting, and revenue pools designed for serious activations.
The sponsor's view
Three moments. 100% of the attention.
Every race generates a few high-intensity moments that capture most of the audience. Excitement attribution tells you exactly which moments drove engagement, and sponsor moments are scheduled to land inside them.
Sponsor stack
Prove the sponsorship worked.
Placements, moments, reporting, and a portal of your own — every impression tied to race context.
Your own sponsor dashboard
Log in, see live performance during the race, and review results after. No waiting for someone to email you a report on Monday.
Your brand on every screen
Logo and creative on vehicle overlays, the broadcast, and the fan experience. Rotation is automatic so the same ad doesn't wear out.
Your brand in the biggest moments
Your placement appears when a battle heats up, a pass happens, or the leader crosses the line.
Automated placement opportunities
The platform identifies high-attention moments and recommends when your brand should appear. You approve or skip.
Real performance data
Exactly how many fans saw your brand, during which moments, across which events. Export for your own reporting.
Know what your sponsorship is worth
See how your brand's value connects to actual fan attention and engagement. Real data from real races.
Upload your creative, stay in control
Upload logos and assets directly. Review before they go live. Update between events without chasing anyone down.
Branded clips fans share for you
Your brand stays attached to the best moments when fans share clips on social. Reach beyond the live broadcast.
Pull data into your own tools
Connect race performance data to your marketing dashboards via API. Build the reports your CMO actually wants to see.
Your brand in the moments fans are paying attention. Real data to prove it worked.
Other roles, same platform
← Full feature inventoryRace Center Experience
Multi-cam, follows, premium audio, agent, story engine, Wrapped.
Open deep dive → For teamsRace Teams & Pit Crews
Live telemetry, pit notes, predictive reliability, branded fan portal.
Open deep dive → For producersBroadcast & Production
Auto-director, multi-cam, sponsor moments, dual destination streaming.
Open deep dive →See it live
Walk through the sponsor portal on real race data.
30 minutes, real footage, real telemetry. We'll show you exactly what your brand would have done last race.